https://act.thapar.edu/

The evolution of the Internet, from its early commercialization in the 1990s to the advent of Web 2.0 and Social Media at the turn of the 21st century, marked a transformative era. Coupled with the rapid expansion of mobile technologies and advancements in the digital landscape in recent years (including Artificial Intelligence, Big Data, Cloud Computing, Edge Computing, the Internet of Things, 3D Printing, Robotics, and Consumer Neuroscience), this shift has redefined marketing strategies. The marketing paradigm has moved away from mass production, communication, and distribution towards personalized, transparent, and engaging approaches. As we enter the technology-enabled Web 3.0 stage, terms like Metaverse, Artificial Intelligence, Blockchain, 3D-printing, Analytics, and Big Data are shaping the future directions of marketing theory and practice.

Digital Marketing as an educational topic is becoming indispensable in university and business school curricula. Dr. Efthymios Constantinides has been involved in curriculum development, teaching, and research on this topic since 1995.

Current projects

Thapar Institute of Engineering and Technology
Developing Courses and Seminars around the topic of Digital Marketing
Director of the Art, Cognition, and Technology (ACT) Center for Transdisciplinary Research

Editor of Thapar Scientific Letters (Journal under Construction)

PREVIOUS WORK

ERASMUS University Rotterdam 2024-2025

Developing and teaching the Master’s course, Engaging Customers Through Digital Marketing

UNIVERSITY OF TWENTE 2001 -2022

Education and Research on Digital Marketing

INTERNATIONAL AGRICULTURAL COLLEGE LARENSTEIN (NL) 1991 -2001

Teaching Marketing Management

1981-1991 Corporate career

 RESEARCH of Dr. Efthymios Constantinides

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