The evolution of the Internet from its early commercialization in the 90s to the advent of Web 2.0 and Social Media at the turn of the 21st century marked a transformative era. Coupled with the rapid expansion of mobile technologies and advancements in the digital landscape in recent years (Artificial Intelligence, Big Data, Cloud Computing, Edge Computing, the Internet of Things, 3-D Printing, Robotics, Consumer Neuroscience, etc.), this shift has redefined marketing strategies. The marketing paradigm has moved away from mass production, communication, and distribution towards personalized, transparent, and engaging approaches. As we enter the technology-enabled Web 3.0 stage, concepts terms like Metaverse, Artificial Intelligence, Blockchain, 3D-printing, Analytics, and Big Data are shaping the future directions of marketing theory and practice.

Digital Marketing as an educational topic is becoming indispensable in university and business school curricula. Dr. Efthymios Constantinides has been involved in curriculum development, teaching, and research on this topic since 1995.

Current projects

Thapar Institute of Engineering and Technology

Developing Courses and Seminars around the topic of Digital Marketing

Director of the Art, Cognition, and Technology (ACT) Center for Transdisciplinary Research

ERASMUS University

Developing and teaching the Masters course Engaging Customers Through Digital Marketing

 RESEARCH of Dr. Efthymios Constantinides

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